Product Especially for early stage where you dont have a lot of numbers you really want to give a demo. My recommendation is not to do this live, but to pre-record the demo. Do not record your voice. Talk to the video. Otherwise, why didnt you just send them a link to watch when they want? You can also pause the video and add extra comments on the fly and answer specific questions. You never know if wifi breaks etc.
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Airbnb does this in their deck, albeit simply. If you cannot prove you have a large market you will not get very far. Competition everyone has competitors. Inertia is always an find option. Who are your direct and indirect competitors? Typically these are mapped out in an x/y axis. The best is to add some commentary, or at least show that you have a plan to win by talking to the slide. Better to identify all the competitors than have the investors discover paper them afterwards. That way, you can proactively explain how you are different. You want to control the discussion and not undermine your credibility.
You need to identify your customer and your market clearly. Have an avatar in your head. If we just get 1 of the database market is naive. In fact, some of the best companies invent their own markets (think airbnb). If its a new market, the best way to tackle this is to explain how many users or customers there are for the product/service, how this number grows over time, and how much each of these users/customers is worth (this last part is a chance. If its a replacement market, for example where software is automating an existing service, then explain how big the existing market is today and how much you expect your solution to shrink it, through lower prices. You can read about shrinking a market and owning it here. One thing not to do is to put up huge numbers from a market study such as Gartner or Forrester and not add any details behind them.
How big can this get? You the need to figure out the key points that really communicate the big value here. What happened in the industry to bring your industry to being at the perfect time for you to act on it? There are often good reasons for this. Market potential Can this be really big? How big is the market? You have two ways to size the market: Top down Bottom up And some sizing jargon you can use is: tam sam som this is how I present it in the pitch deck template you can get.
Be very clear about the problem you are solving: For consumer concepts, talk about user needs (you need to market to them). For enterprise ideas, show a detailed understanding of your customers pain (you need to be an industry expert). If you cannot convince an investor theres something deeply broke, they will not be interested in what your solution is to the problem. You might have a solution looking for a problem in which case, come back later. Solution, there are a lot of manners to approach describing the solution. Some of the things you can address include: What was your eureka moment? Is there a competitive moat build in such as network effects?
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You know your business- everyone else does not! The slides, the flow of the Sequoia capital Pitch Deck template. Company writing purpose, problem, solution, why now, market size. Competition, product, business Model, team, financials, company purpose. Start here: define your company in a single declarative sentence.
I personally like using and x for y (Just dont use Uber!) and then a simple explanation. Visions might work in America, but in most places investors might think it is naff. Invetors would prefer to know the insight you identified and how you are proving that out. How is this addressed today and why the current offerings are totally inadequate. The bigger the pain point the better!
The back story on the Sequoia capital Pitch Deck template. So what is the back story with the pitch deck template? In Sequoias words: When Brian, joe and Nate founded Airbnb, they had an air mattress, entrepreneurial passion, and a vision for reinventing travel and hospitality, but no clear idea how to approach VCs or how to craft a pitch deck. So they shared their guide to pitching (with a few refinements from years of use). Investors have a short attention span.
Investors will give you the most attention at the start of your pitch. A rookie mistake is to assume that if you have scheduled an hour-long meeting, you will get an hour of attention. The typical attention span in an hour-long meeting will follow this curve most of the time. Understand this when you think about the order and priority of the information you want to communicate to venture capitalists. You have five minutes to earn attention for the rest of the meeting. If you cant get them thinking ok, this might be interesting they may even call an end to the meeting and say come back when you have more traction. Founders love hearing that. For the love of god, make sure in the first few minutes investors are crystal clear what you actually do! Its crazy how many founders forget to actually do that.
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Vision, if all goes well, what will you have built in five years? Related Article, startups with these characteristics have. The Sequoia capital Pitch Deck template has been viewed by hundreds of thousands of startup founders that are preparing their pitch deck. It started as a simple blog post that some smart cookie turned into shredder a very simple series of slides. Sometimes plan the best things in life are super simple. Now yes, sequoia are a big deal and yes they know what they are talking about but no youre not going to learn a massive amount when it comes to what to actually write and the narrative you want to tell. This is, however, a nice quick read for you to start building a framework upon which to build you frame of reference.
Nature hates a vacuum—so why hasnt your solution been built before now? Market potential, strathmore identify your customer and your market. Some of the best companies invent their own markets. Who are your direct and indirect competitors. Show that you have a plan to win. Business model, how do you intend to thrive? Team, tell the story of your founders and key team members. Financials, if you have any, please include.
explain your eureka moment. Why is your value prop unique and compelling? Why will it endure? And where does it go from here? The best companies almost always have a clear why now?
They came across Sequoias guide for how to write a business plan and the rest is history. They made a great deck. But it wasnt really the slides we liked—it was their ideas, the clarity of their thinking, and the scope of their ambition. We love partnering with founders hell-bent on bringing an idea to life that conventional wisdom deems impossible. And we love to partner early— when an idea is newly formed and has the maximal room to grow. You can find our guide to pitching below (with a few refinements from years of use). Company purpose, start here: define your summary company in a single declarative sentence.
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Sequoia capital is one of the most well-known venture capital firms in Silicon Valley. They specialize in incubation, seed stage, start-up stage, early stage, and growth stage investments in private companies. It also invests in public and private companies from all sectors. If writing you havent heard of them, i bet youve heard about the companies theyve funded they include Dropbox, yik yak, airbnb, evernote, kayak, stripe, and. Anyhow, its safe to say they know their stuff. This is the structure of the sequoia capital Pitch Deck: Problem. Business Model, solution. Board/Advisors, market size. When Brian, joe and Nate founded Airbnb, they had an air mattress, entrepreneurial passion, and a vision for reinventing travel and hospitality, but no clear idea how to approach VCs or how to craft a pitch deck.